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Tell me a little about yourself and
the agency you work with.
Folio Literary Management, as a corporate
entity, is relatively new. We opened our doors for business on
January first this year, 2006. There are seven of us who are
full time agents and so far this year we have sold seventy-five
books. Are you actively looking for clients
among Canadian SF and fantasy writers? |

Scott Hoffman
Folio Literary Management |
Yes, I personally like to read Science Fiction
and Fantasy myself and I tend to do the kind of books I like to
read. I probably am the only agent at Folio that works with Science
Fiction and Fantasy, and the kind of books I gravitate towards
aren’t your traditional space opera or sword and sorcery. They are
more the ones that happen to be like literary fiction that also have
elements of the fantastic or paranormal in them. Books like The
Time Traveler’s Wife or the George R.R. Martin books or Philip
Pullman’s work. Those books are beautifully written; large epic
novels are the type of novels that appeal to me.
You mentioned during your presentation at
the conference some things that an author should bring to the table
when looking for an agent. Would you care to list some of those
things for me now?
Ok, well first of all an author should bring to the table a
beautifully written book, with a wonderfully innovative world and
characters that people are compelled to read about. Beyond that it
certainly doesn’t hurt to have a way already in place to tell the
general public about your work. Constructing your platform before
you send to an agent is a great thing to do. If you can figure out a
way to bring the people off the street into a bookstore to buy your
book, that would be a great way to break out.
You mentioned something else in your talk about
American publishers being reluctant to publish books in which there are no
Americans. I personally have suspected this bias—though the editors from the
major U.S. publishing houses deny it. If you would care to be quoted, I would
like to hear your thoughts on the subject.
I don’t think this bias is limited necessarily to the United States. I think
people in other countries tend to gravitate towards books that resonate for
them. French or Japanese publishers would I’m sure prefer to have French or
Japanese protagonists with stories set in their own country. So, if American
publishers want to do books with either American characters or stories taking
place in America that seems natural to me. Does that mean that they are likely
to miss a lot of great books? Absolutely.
You also spoke in your presentation about an author rarely selling their
first novel, and that it was better to keep writing and not give up. Can you
tell me more about that?
I think every author that gets published has at least one novel stored away
somewhere that just wasn’t ready for “prime time.” Writing is a long involved
process of trial and error. The things you learn writing the first manuscript
will make the next one a hundred percent better. And, what you learn writing the
second will make the third even better. So, it might not be until you have
written that third, or even fourth or fifth book that your work is ready for the
general public and a big publisher.
Some author friends and I were talking recently about editorial staff
being let go and not replaced, and then how long it takes for even agented
submissions to be read and commented upon. Do you have any thoughts on how the
publishing industry is faring at the moment in this regard?
You know I think this problem tends to be worse in the science fiction and
fantasy genre than elsewhere in the industry. I think this is a combination of
two factors in particular. One is that some SF publishers, unlike other trade
publishers, accept unagented submissions. This increases the amount of
manuscripts they have to read. It can get to the point where it becomes
unmanageable. For example most publishers dealing with literary fiction or
nonfiction require agented submissions. So, an agent liking your work is the
first gate you must get past. The other reason for the long time is that there
are relatively few houses publishing fantasy and science fiction—and doing it
well. There isn’t the urgency to get the book read that comes with a good
literary novel. For example if I send out a literary novel and the editor
doesn’t read it that week, the chances are that another publisher will read and
buy it the next. But because there are only about five or six major houses
specializing in publishing science fiction and fantasy, the competition isn’t
there at the level it is with other sorts of fiction.
Give me some of your dos and don’ts about query letters.
They are all of the standard. Make sure there aren’t any spelling or grammar
errors. In general three paragraphs about the book, and one more paragraph about
yourself. It’s been my experience that this last is the most important, for I’ve
found that interesting people write interesting books. The more quirky and cool
things you can put in that paragraph—without going over the top—the more likely
you are to interest an agent in your work.
Do you have any thoughts about the publishing industry, by accepting only
agented submissions is, in effect, now using agents to read their slush piles?
You must get swamped.
Sure, I get about five hundred query letters a week actually. For me this is
great, because it gives agents like me a lot of leverage they might not have had
in the past. Today the industry couldn’t function without agents separating the
wheat from the chaff. An agent’s role is very important. Publishers rely on good
agents to find them good products to feed the machine that is now trade
publishing.
What do you look for when reading a submission?
For me it’s beautiful, lyrical writing. Then it’s great characterization, and
after that it’s a compelling plot. And beyond that in speculative fiction, it’s
a world that’s fresh enough, and interesting enough, to capture my attention.
Sometimes even when an author has an agent an author can wait more than a
year or two without a sale. When that happens, is it time to look for a new
agent, or is that just how the process goes?
If you have been fortunate enough to find an agent that you like and can work
well with you, focus much more on the process than the results. What is he or
she doing on your behalf? You should be able to get clear, coherent responses to
such questions as: Who has seen your work and what they have said about it? As
long as editors have seen your work and are responding, there really isn’t much
more an agent can do. And if it takes that editor a year or more to respond,
there isn’t much else that can be done. If an agent is reluctant to tell you
where he has sent your work and what was said about it, then you might have a
problem. As long as you know the agent is getting your book to an editor, then
you are probably in pretty good shape.
But if an editor is taking a very long time to read an author’s work,
doesn’t the agent have a responsibility to perhaps nudge him a bit, or submit
elsewhere?
There are a lot of very slow editors in the fantasy and SF genre, for the
reasons we talked about earlier, but an agent will do everything he can to get a
submission read as quickly as possible, for after all that’s how we make our
money. As long as your manuscript is sitting on an editor’s desk there is no
money getting into our bank account. So, yes we will follow up with an editor as
often as we feel we can without damaging the relationship. But sometimes the
market is just slow, in a way that it isn’t for general fiction.
What is the difference between the fantasy and science fiction market and
the general fiction market?
The fantasy and science fiction market is smaller, but its audience is also
easier to reach. For a women’s commercial fiction title for example, there is an
entire universe of people out there who might pick it up at the bookstore. For
SF and fantasy there is a smaller number, but much more of an opportunity to
develop an enthusiastic and devoted following. Which is probably why the genre
lends itself so nicely to a series of books rather than just a single title.
Thank you very much for your time, Mr. Hoffman, it has been a pleasure
speaking with you today.
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